“Know yourself” in order to lead yourself and others.
That’s the idea behind AsoY.
The app is designed as a visual and neuro-intelligent compass for personal leadership, because it uses an unsually efficient – and, to some, rather untraditional – element, which is works of art.
For millennia, art was used as a tool for self-knowledge.
That is the fundamental idea and essence of AsoY.
This idea and this way of using art went into oblivion in the 20th century.
In AsoY ancient knowledge and practice meet modern neuro-science and internationally recognized methods from coaching, psychology and mindfulness.
That combination is the DNA of AsoY’s simple technology. This may be described as "neuro-intelligent", in as much as it draws on the way in which images, art and aesthetic experiences affect our brain, nerveous system and hormonal balance.
Because art is not just for decoration and leisure.
Used strategically and correctly, art is an extra-ordinary and effective “business tool" for working with personal leadership. Read more here.
The story: how AsoY began
AsoY began as a workshop at an art museum in Rome in 2014.
Actually the idea arose in the middle of at a coaching workshop in London in 2012, but that’s the long story.
In 2015 I met an it-developer from Silicon Valley, who said:: "You have to make an app out the workshop to make much more impact with that idea!"
In 2017 we launched version 1.0.
Since the first workshop, hundreds of people have used the app to connect with themselves, access their personal resources and apply them to their everyday lives – lifting their energy, reducing stress, solving challenges, making decisions and getting the right drive to act.
That’s what drives me in working with AsoY: the effect it has on people’s lives.
The difference it makes.
The ambition is to inspire many more with this systematic, effectful and different way to work with, think about and track personal leadership over time.
As you fill the app with pictures that speak to you and about you, the tracking feature will allow you not only to track your personal development, results and solutions models over time, but also to change your mental state instantly with visual nudging.