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Writer's pictureGitte Maria Lønstrup Dal Santo

AsoY, art & the brain

Updated: Feb 13, 2022


Art is a tool for self-understanding.

It sounds complicated but it's really quite simple because:


The brain loves images.

And art mirrors us.


That is to say: the works of art that captivate our individual attention reflect something important to each of us – and in each of us.


It works because images and works of art stimulate mirror neurons in the brain.

Mirror neurons make us yawn when others yawn and smile when others smile.

They control our ability to empathize with others, with their actions and with emotions.


That is the secret behind AsoY, which may be characterized as a “neuro-intelligent” technology, since it draws on the way in which images, art and aesthetic experiences affect the brain, the hormonal balance and the nervous system. For the latter two, read more here.

It happens automatically.


Hence, it is not necessary to know anything about art to use and benefit from this concrete, easily available and easy-to-use technology.


Because images and art automatically break through cognitive barriers.


That makes them extremely efficient in helping us get behind our rational thoughts to help us:

  • see ourselves and others from a new and different perspective – by gaining access to an incredible range of personal resources, drivers, needs, ambitions, resourceful mental states that are mirrored through the pictures that speak to us individually.

  • see new possibilities and solutions to daily challenges.

  • gain the clarity needed to make the right decisions – and act on them.



That's what makes both art and AsoY unique tools for selfunderstanding.



Moreover, the app helps to ensure that insights are turned into actions

by means of visual nudging and mental tracking.



All personal insights and chosen images are stored in the two neuro-intelligent features: "My Insights" and "Tracking".


Checking in here 10 seconds a day morning and evening (enable notification to remember doing it), will enable you to implement your insights effectively by drawing on the remarkable automatism of sensorial memory – and use it to change your mindset, mental state and behavior.


Every time you check into "My Insights" or "Tracking" to see images, you’ve previously worked with, it will automatically active your sensorial memory in the same way as music and smells can recall and bring to life even distant memories. All without you having to think about it or do anything.


And every time you check in with your stored images to activate your insights, the new neurological "tracks" are formed in the brain that make it possible to change your mindset, mental state and behavior.


In AsoY this sensorial automatism is used systematically to make it easier to implement the insights, you gain with the app, in good decisions, concrete actions and resourceful states of mind.

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